Currently, there are over 1.9 billion (only 200 million are active) websites on the internet. And plenty more will launch by the time you finish reading this article. In today’s fast-paced, competitive landscape, building a website that does not get lost in the clutter can be challenging.
As a web developer, you’re expected to keep up with the latest web development trends to stand out in the market. Based on their growth and popularity in 2019, here are a few web development trends that you must brush up on this year:
Last year, Google announced that they will be switching to mobile-first indexing for all websites from July’19. In short, the search engine will now be crawling and indexing websites based on how they render on a smartphone. The decision came after the technology conglomerate discovered that most of their users prefer using Google search on their mobile devices (smartphones, tablets, or laptops).
Google accounts for 70% of the total search engine market share. So, it’s a business imperative that your website is small-screen friendly. Not to mention, a mobile-first customer experience boosts your credibility by positioning your brand as “modern, relevant and à la mode”. For example, 57% of internet users say they are unlikely to recommend a business with a poorly designed mobile website—and for good reason.
The need and the popularity of AI-enabled communication are set to grow exponentially in 2020. Needless to say, it will be one of the most widely adapted web development trends in 2020. Why, you may ask?
The answer is simple. AI empowers you to make chatbots that are capable and intelligent enough to answer complex queries and learn from every conversation it has with the customers. Thereby, saving the customer’s time and enhancing their experience. Which is probably why, according to experts from Business Insider, 80% of the enterprises will use chatbots by the end of this year.
Even customers prefer chatbots over traditional means of communication. Facebook Business revealed more than 60% of the people consider chatbots to be the most convenient way to get in touch with a business. Not only this, but over 50% of them also believe that chatbots offer better advice and customer care.
So, as a web developer, you must be familiar with how chatbots work and how you can integrate them with your website.
Progressive Web Apps
The number of apps people have to download for every new thing that comes in the market, affects their phone’s speed and reduces their storage (which they’d rather fill with selfies!) And that’s why Progressive Web Apps (PWAs) are becoming a game-changer. A PWA is a web application that works as a mobile application without actually being one. You can simply add a PWA to your smartphone home screen. And then, access it directly, receive notifications from it and work offline with it.
For instance, when you google Ola from your mobile browser, it asks you “Would you like to add a shortcut to this on your home screen?. That’s the cue to download its PWA. Once you have it, you can log in with your number, and book cabs even when you are offline. It is connected to your Ola wallet, so you can make payments too. As a result, Ola reports a 30% higher conversion than native for its PWA. Overall, there is a 68% increase in mobile traffic. Not just that, 20% of users who book via the PWA had previously uninstalled the native app.
Many other brands too have benefited from using PWAs:
- Forbes observed a staggering decrease in page-loading time (from 6.5 seconds to 2.5 seconds). As a result, there was a 43% increase in sessions per user and a 100% increase in engagement. Not only this, the banner ads to install PWAs, saw 5-6 times higher conversion rate than banner ads to install native apps.
- Even BookMyShow’s PWA, which takes less than 3 seconds to load, witnessed an 80% increase in conversion rate. It is 54 times smaller than the Android app and 180 times smaller than the iOS app.
- 50% of the new customer acquisition for Flipcart is happening through its PWA. Nearly 60% of these users had previously uninstalled the native app primarily to save space. Not just that, Flipkart’s PWA is a hit in rural areas due to lesser data usage. It takes merely 100 KB to download and 10 KB for repeat visits.
- For MakeMyTrip, first-time users are 3 times more likely to convert on the PWA than on the native app. Not just that, its PWA has witnessed a 160% increase in shopper sessions.
Users love PWAs because they get all the features of a mobile application without having to install an app. In fact, the content, cache, images, and other elements in a PWA perform much better than regular web applications, thereby enhancing user experience.
The market is becoming very user-centric, and businesses are finding ways to enrich user experience. As a result, the popularity of PWAs is sky-rocketing. So, if you are a web developer, learning to build a Progressive Web App could be a great career goal for you in 2020.
You have 50 milliseconds to impress a prospective user, after which, you have another 10-20 seconds before they jump ship to a competitor’s website. Yes, you heard that right. Once they leave, their chances of coming back depend on the impression you created initially. Nearly 38% of people will stop engaging with your website if they don’t find the content or the layout attractive. The objective of your website should be clear in the first go. Along with that, it should be present in a way that catches their attention.
Motion-UI is a web development tool that allows developers to quickly incorporate transitions, animations and a series of animations into their web designs without having to code them. It has a library of pre-designed CSS that they can directly use and work with.
In The End
In today’s rapidly-evolving, innovation-driven world, newer (and better!) tools and technologies are making it easier for brands to create products that people will love. While you don’t have to make room for everything that’s making the news at the moment, it’s important to invest in web development trends that elevate your offerings.
Find a rationale behind adopting a certain technology or learning a new tool. Does it reduce effort? Is it going to make your work exemplary? Will it improve the key attributes of your project like loading speed, conversion rate, retention rate, session duration, etc?
As a web developer, you must always strive to improve your current tech resources to increase efficiency.
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